Bring your device to your nearest location.
Let a MobilistTM take care of the rest.
Earn PC Optimum points.
Trade in for up to 1,000,000 points.
The Mobile Shop Trade-In Program ("Program") is available to new and existing customers of Loblaws Inc. d/b/a The Mobile Shop who purchase or upgrade to any new device and activate on select monthly plans. By participating in the Program you agree to these terms ("Terms"). The Mobile Shop is facilitating the collection of your device ("Device") and receiving it on behalf of a third party company, ReCommerce, LLC, a Georgia limited liability company d/b/a Phobio.
